Media services, call center management, and referral retention tactics are essential components of recruitment campaigns. HCG’s behind-the-scenes support efforts gather data and capture information critical to ongoing recruitment investments. These tools help identify Investigator successes so that they can be replicated across all study sites. They can also red-flag problems early, before they impact overall progress.

Media Management
HCG leverages its proprietary database to track media metrics from prior programs by therapeutic area and indication. This database quantifies the most profitable media sources, markets, networks and stations to allow us to forecast with validated reliability—conserving time and sponsor funding. HCG plans and negotiates media buys in-house, acting decisively to compensate for or take advantage of inventory fluctuations. This media buying strategy ultimately results in more qualified referrals to sites in a shorter period of time.

Call Center
A centralized call center pre-qualifies people responding to recruitment materials and advertising, so that sites can remain focused on screening the most qualified candidates. In addition to pre-qualifying candidates, the detailed pre-screening processes track numerous data points for strategic analysis. Disqualification patterns, for instance, can lay the groundwork for the next phase of compound development or build a case for mid-program refinements.

Referral and Subject Retention
This “high-touch” attention to subject referrals improves the responsiveness and efficiency of study teams. These tactics ensure that recruitment efforts are fully realized, and that no patient is lost due to neglect, oversight or Investigator overload. HCG’s follow-up and retention services reach out to referrals within 24 hours of initial response to advertising, and continue ongoing contact throughout the randomization process—to completion—if necessary.