Special populations create special recruitment challenges. Ethnic populations, for example, are often concentrated in areas close to urban centers. Residents in these neighborhoods are frequently more reliant on public transportation than their suburban counterparts, and more likely to patronize businesses within walking distance. These neighborhoods provide excellent opportunities for grassroots outreach combined with more novel media-based tactics.

Out-of-Home Advertising
Does it make sense for your study to have 24-hour advertising within a neighborhood? HCG positions outdoor advertising in neighborhoods and other locations where desired subjects may see it every day. In particular, advertising on public transit delivers messages at eye level to a captive audience.

Hand-to-Hand Distribution
Does your protocol specify a special population? Local events and other destination points where people of like age, gender or ethnicity gather provide an opportunity to reach groups normally dispersed within the community. Healthcare Communications Group’s hand-to-hand distribution tactics allow for precise distribution of materials by placing them directly into the hands of people fitting the desired patient profile.

Prescription Databases
Is your protocol targeting a less common indication? HCG accesses “terminal data” to determine which physicians or institutions recorded the highest volume of prescription activity for study-related and study-competitive drugs. This allows HCG to identify specific physician practices as potential investigators or subject referral sources in areas rich with study candidates.

HCG also identifies users of study-related and study-competitive drugs through geographically-targeted pharmacy databases, and promotes the study in patient information inserts accompanying medication.

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