HCG developed a multi-dimensional program of television and radio advertising, direct-to-patient mail, and print collateral to reach the millions of women who have FSAD—most of whom had been reluctant to discuss their symptoms with their doctor, their friends or even their spouse or partner. HCG produced three different television commercials, each targeting different demographic segments of the subject population. Patient response to television advertising exceeded all expectations, even for more difficult to recruit post-menopausal women.

Healthcare Communications Group sought to lower the barriers to recruiting the Hispanic population by deploying Promotores de Salud (bilingual Clinical Field Coordinators) to educate, screen and recruit subjects in culturally sensitive Hispanic and multicultural neighborhoods in three key Southwestern cities for four parallel studies. HCG supported these ground-level efforts with television advertising in English, radio and print advertising in Spanish, as well as a full complement of promotional and educational print materials in both languages.

What happens when a research study protocol conflicts with the current standard of care? HCG was tasked with improving enrollment processes and re-engaging lapsed Investigators for a study recruiting AMI patients at the point they present in the Emergency Department. Through a series of in-depth site interviews with Investigators, HCG was able to identify “hidden” drivers impeding subject recruitment, which in turn, helped devise best-practice modeling for the study.