Outreach to Special Populations—Hispanic Americans with Type 2 Diabetes

Hispanic Americans form a substantial, geographically concentrated, and largely untapped pool of potential study participants underserved by the U.S. healthcare system. HCG set about reaching them by promoting a key cultural value: the reliance on family as a source of strength. This led Hispanic subjects to consent in higher numbers, and remain more compliant throughout the trial, compared to other ethnic groups.

Outreach sometimes means being in the right place, at the right time, with the right materials in hand and the ability to stack, staple, tape or tack your message where people will see it. HCG armed site personnel and our own Clinical Field Coordinators with Outreach Kits, each packed with an array of materials and supplies to face any contingency in the field.

You could have diabetes and not even know it. Faces of Diabetes encourages people of all ethnicities to get tested if they have one or more of the most common risk factors associated with the disease. 1. Faces of Diabetes Download Quicktime

Local organizations, churches and businesses can serve as “gateways” to the subject population. HCG sought the support of appropriate civic leaders at the neighborhood level, which resulted in strong commitment and mobilized action because of the toll diabetes has had on multiethnic communities. 1. Outreach Opportunity Map 2. Outreach Kit

Among Mexican Americans, 77% describe themselves as Spanish-dominant or bilingual, and only 23% English-dominant. Faced with the prospect of low literacy complicated by limited English, HCG developed customized Spanish-language materials using familiar cultural references and simple non-clinical language. 1. Spanish Brochure 2. Spanish Trial Newspaper Ad 3. Spanish Event Flyer

Cucara, Macara, Titere, Fue gets listener attention by employing a Latin American childhood game to highlight the risks of untreated diabetes. 1. Spanish Radio Spot

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