Media-based approaches expand your study message outward, like ripples in a pond from your Investigator site’s database at the center, to a worldwide audience at the outermost point via the Web. The farther you cast your message, the more skill is required to manage response.

Television Advertising
Television has the potential to reach 90% of U.S. homes every day. No other media source comes close. By combining sight and sound, Healthcare Communications Group creates compelling advertising that provokes an immediate response. When site databases exhaust their potential, television advertising can bring an incremental stream of subject referrals, extending the geographic reach of Investigator practices and bringing greater patient diversity.

Radio Advertising
Radio reaches a distinct and different segment of your subject population. Since most people listen to radio outside the home—traveling in the car or at work—HCG has found that radio dovetails other advertising approaches by complementing rather than competing with the audience reached. Radio advertising can also be executed on a local level by Investigator sites.

Newspaper and Magazine Advertising
HCG develops print advertising to appeal to the unique characteristics of the targeted subject population. Our advertising reaches motivated candidates by tapping into their concerns and life interests—like sports, health, fitness and parenting. Unlike broadcast media, print advertising gains shelf life when someone clips and saves an advertisement to respond to later, or pass along to someone else.

Web Sites and Internet Outreach
Patients across the entire spectrum of age, gender and ethnicity now turn to the Internet to research new drugs and treatments. It’s a fact: The number one reason users over age 50 go online is to get health information. HCG ensures that Web-based initiatives—like trial-dedicated Web sites—direct patients to comprehensive resources that will help them better understand their conditions and make informed decisions about study participation.

Print Materials: Brochures, Flyers, Free-Standing Counter Signs and Posters
As the foundation for Investigator site kits, print materials generate direct subject referrals, as well as help bolster the motivation of patients awaiting study screening. Healthcare Communications Group strives to expand the number of contact points that print materials can achieve by devising novel formats and unique delivery strategies.

Database Mail Programs
Direct mail achieves an unmatched level of influence by delivering a personal message in the privacy of a patient’s home. HCG ensures that all databases used to reach patients are HIPAA compliant and that permission is granted.

Public Relations: Press Releases and Video News Releases
HCG heightens the public’s awareness of research efforts with materials that build a compelling story, supported by the right pitch engine behind the campaign. PR initiatives can improve response to advertising by increasing the broadcast footprint within a market, without a corresponding increase in funding.

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