The traditional provider model of the U.S. healthcare system sometimes fails to address the growing healthcare needs of multiethnic and immigrant communities. Grassroots, direct-to-patient outreach fills this gap by distributing information and seeking study referrals from community resources. HCG’s experience shows that this “feet on the street” outreach can penetrate tight-knit neighborhoods insulated by culture and distrust of outsiders. Likewise, patients coping with chronic diseases often build peer-to-peer support networks online and within the community at large, which grassroots recruitment can tap.

Grassroots “Neighborhood” Outreach
The major thrust of any outreach strategy is finding the optimal activity mix that will address your recruitment objectives. No single approach or activity is likely to provide a turnkey solution. Investigator sites frequently report that lack of time and funds, and increased demands for staff resources, limit their ability to undertake hand-to-hand outreach activities in local neighborhoods. HCG’s Clinical Field Coordinators (CFCs) fill this gap by distributing information and seeking study referrals from community resources.

On-Site Investigator Support
Have you contracted great sites, only to find that your trial is competing for precious resources? HCG Clinical Site Coordinators (CSCs) work alongside site coordinators in hectic environments, concentrating on your trial—and your trial alone—to improve enrollment for the study. These credentialed personnel perform high-level functions, including pre-screening and screening of patients, completing CRF documentation, and making home visits.

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