About HCG's approach to patient recruitment services

HCG's approach to patient recruitment services

Subjects want help.

Sometimes they are looking for a breakthrough to extend their lives; other times they just want to feel better day-to-day, or not have to worry about where they will get medical care this month .

Maybe you’ve been lucky. A combination of smart planning, sufficient resources, great sites, a novel compound, a straightforward protocol and motivated subjects means you’ve completed your studies on time. But if you are like the majority of your colleagues, you’ve probably missed a patient recruitment deadline. At Healthcare Communications Group, we know the importance of that goal.

To reach the ultimate finish line—timely study completion—you need to stop, think and plan for recruitment at the outset of your trial. HCG maps the optimal relationship impact points for each stage of recruitment and for all study resources involved—sites, recruitment partners and subjects. We also establish communication standards to measure ongoing effectiveness as the trial progresses. That’s what a good consultant does. That’s what HCG does as a matter of course.

A Consulting Relationship
You need a partner, one who is responsive to your real needs. At Healthcare Communications Group, we pride ourselves on creating a true consulting relationship with all of our clients. There are two major lessons we have learned: as we have grown: Recruitment services are not commodities, and beyond that statement, there are no absolutes.

HCG maintains in-house creative development and production teams, as well as full-time staff dedicated to media buying, subject retention, site relations, and call-program execution. This infrastructure allows our project teams to identify trends and respond to emerging issues in near real time.

A Passion for Data
Nearly every study involves data collection from multiple resources, including investigator sites, vendor partners and the sponsor. Healthcare Communications Group devotes significant resources to developing rapport with all of our partners, as we rely upon them to share crucial metrics. Independent information streams provide snapshots documenting the study; together, they form a powerful and complex narrative that can be invaluable in providing mid-program refinements.

HCG practices outcomes ownership. By that standard, our clients tell us that our data capture and reporting processes are “the best in the business.”